Creator's Path to Success 🦄

Hi there!

A successful creator is good at more than just content creation. You must be a savvy business owner, a strategic marketing maven, and a stickler for following up.

What sets successful creators apart is their ability to go out there and make something happen for themselves. This involves being proactive about their brand deals, taking the reins with outbound reach, and nailing their pitch process!

The path of a successful creator can be broken down into these 4 simple steps. Let’s deep dive in to them! 

4 Steps To Grow Your UGC Partnerships 🪴

Read time: ~4 minutes

#1: Figure out what brands you want to work with

Part of this process is discovering what type of creator you want to be. Ask yourself: what kind of content do you enjoy making? What brands do you use and love? What content niches do you tend to follow and absorb?

Next, locate these brands by searching in your chosen app(s). Even when you’re scrolling, keep an eye out for Meta and TikTok ads, sponsored content, and brands in search of creators.

Start creating a master list of brands you want to work with!

#2: Find the right contact person and their email

Otherwise, it can be like throwing spaghetti at a wall and hoping it sticks. This is where many creators can tire out and quit or stall out of frustration because it can take a LOT of time (and energy!) to hunt down emails one at a time. In some cases, DMing the brands' account may work. But the fact is, these accounts are generally managed by a different person, and your message may not even be seen for weeks. Save yourself time and stress, and use a tool to help you gather all the right emails to pitch to!

Our faves are:

Clearbit - Clearbit leads the realm in B2B data sourcing. Hubspot makes it, has a Chrome extension to gather addresses from brand sites, provides pretty good coverage for professional emails, and offers 100 credits for free per month.

Hunter - Hunter has a Chrome and Firefox extension, making it easy to build a master list of brand emails. They offer a free plan with up to 75 credits each month. More suitable for general email (@info).

Apollo - Apollo is a reliable source for professional emails and LinkedIn extension. They also offer 100 credits per month on their free plan

One callout - these platforms don’t always verify the emails so some may bounce, and are also catered to general businesses. On our new platform, we’ve combined all these providers and more and verification services specifically for creators to land in the right persons’ inbox!

#3: Write the PERFECT pitch!

This is the real meat of the sandwich. Before you sit down to whip up a pitch, you should do a few other things to add the extra oomph to your email.

• Analyze the brand. Find out what the brand sells, its tone of voice, its go-to content style, target demographics, main pain points, and any recent brand news (e.g. new products). Check out this article on how to do it!

• Show your credibility. Mention the number of brands you’ve worked with, years of experience, or even specific brands you’ve worked with. You can include stats from previous campaigns (likes, shares, comments, views) or previous clients' ROI. Always include a link to your portfolio!

• Make it personal. Tell the brand why you want to work with them and how they stood out. Talk about your experience with their products (if applicable) and mention you have content ideas that would address their demographics' pain points. Be brief but specific. The goal is to make them feel like they genuinely matter and are more than just a name on your pitch list.

• Keep your message succinct. You want to touch on important points without harping on and losing their interest. Aim to keep your email under 150 words and capture their attention with an enticing subject line! Such as:

  Subject 1: Boost [Brand Name] online presence: I have a UGC content idea for you!

  Subject 2: Looking for organic content for Valentine’s Day?

• Provide a clear CTA with a direct yes/no question. Brands are much more likely to respond to you if you end your pitch with a question instead of a “let me know if you’d like to hear more.” And make it as easy as possible for them to respond. Remember the first goal is to get a reply and build rapport, not closing the deal upfront. Try:

  CTA 1: I have some ideas - can I send them through to you?

  CTA 2: Shall we set up a call to chat further?

With all of this, you should ensure your pitch includes a reason to get back to you.

Whether it’s your successful previous campaigns, personal connection to the brand, or something else unique about you, weave this into your pitch email. The goal is to make yourself memorable to them!

#4: Close them, baby!

Determine and stick to a solid follow-up strategy. Most people open their email, glance at it, think, “I’ll come back to this later”, and then forget or get delayed. Following up with the brand 3-4 times (paced 3 days minimum apart) increases your chances of reengaging the brand and getting a response, or better yet, next steps!

To wow them, create a call flow up for potential calls with a clear structure (so you don’t get frazzled during the call), questions, a bit about you, and potential next steps.

That’s it for today - if you want more tips on nailing your pitch and engaging brands, check out our blog, and follow us on TikTok and Instagram for tools, tips, and trends on all things UGC!

If you have questions or comments hit Reply on this email, we’re always happy to answer :)

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Have a great weekend!

Ibrahim and Luca