Movig Newsletter Launch🚀

Learn from 3 top performing ads and what’s ahead at Movig

Hi there!

We’re excited to announce the launch of our brand new newsletter! Your go-to source for tips, hacks, strategies, deal opportunities and exclusive interviews to grow your brand partnerships and boost your UGC work.

Whether you're a seasoned pro or just starting out, our newsletter will empower you with the knowledge and inspiration you need to thrive in the world of content creation. Let's build your brand together!

In our first issue, we review 3 exceptional UGC ads that broke through the noise. We summarize their winning elements, and also gave you the TLDR below :)

3 Top-Performing Ads to Emulate 👀

Read time: ~5 minutes

Ad #1: On My Way to Buy This Purse Right Now…

This ad generated a 2.55 ROAS (Return on Ad Spend) in Meta for Tran’s client.

Her verbal hook “Meet our best selling bag” makes you think What makes it a bestseller? It also comes off genuine, rather than salesy. Which should always be the case with UGC!

Tran then moves into an audience callout, saying the bag is ideal for the working woman. Assuming the brand implements proper targeting, this line will speak directly to the viewer.

Throughout the remainder of the video, she shows how the product works, the various compartments it has, and all the items that can fit inside. She speaks about herself, saying “these are the items I can fit in my bag” as opposed to “you can fit these items in here.”

Why This Works: Viewers are aware it’s an ad, but that doesn’t mean they want to feel sold to. Overusing “you” in your ads can feel forced, and starting with the basic “3 reasons you need this bag” screams this-is-a-hook-for-an-ad.

Tran’s video comes off authentic, casual, and informative. She doesn’t employ a fake, insane level of excitement either; she shows you how it works just like she’d show a friend. This is key! 

Ad #2: You Need This Compact Vlogging Camera…

Another killer UGC ad from Tran. We’re not sorry about it; we’re Tran stans here. In this UGC ad, she shares the DJI Osmo Pocket 3 camera (and does it sooo well!).

She begins the video with a visual hook, which in this case, is simply the product moving around. It’s unique, looks a bit funky, and sparks intrigue. What is that thing?!

Within the first 6 seconds, she shows how to use the product in 3 different ways. She also shows the results just seconds later, allowing viewers to see how high quality the camera is, rather than just hear about it in the voiceover.

Now, this ad is long — 1:29 to be exact — which can make it challenging to keep viewers engaged throughout. You’ll notice Tran utilizes a fast-paced voiceover, which is appealing to users with shorter attention spans and the desire to speed content consumption up (Notice how TikTok added a 2x speed option? It’s for a reason!).

Why This Works : The b-roll and voiceover move quickly, covering various details in a short amount of time. This makes it so that the shots don’t feel stagnant and viewers stay engaged. She pairs this with text that pops up on the screen, providing three layers of stimulus for the viewer (video, text, and voiceover).

If the pace of the video feels too slow, viewers will quickly swipe away. In Tran’s video, however, viewers’ brains stay occupied the entire time.

Ad #3: Dog-Safe Couch Covers You Might Need…

Frankie Graham might’ve just sold me on these couch covers, and I don’t even have a dog!

Her video begins with a relatable scene — her dog running all over her couch. This allows pet owners to see themselves within the ad. They think Been there! and want to know what comes next.

She then moves through a standard thought process to offer an alternative. She explains that a new couch would cost thousands, but purchasing covers is more cost-effective and easier to install.

In her last few lines, she answers what is likely one of the most commonly-asked follow-up questions: Are they machine washable? If you have a dog, you know how important this is!

Why This Works: Frankie’s ad walks viewers through a relatable scene, then gives them a viable solution. She strategically appeals to the common pain points of the target audience (dog owners) — couch gets ruined by dog, don’t want to drop a few thousand on a new couch, need something to make the couch look better.

I mean, think about it. When you’re frustrated and someone offers you a solution that makes you think Wait, that’s actually a good idea, you want to implement it right away. However, if someone prefaced their solution with a completely unrelated scenario, you’d think Why would I listen to you? You’re far more likely to take someone’s recommendation after knowing you relate.

TLDR: What We’ve Learned…

1. Know your target audience → Ask your client who their target audience is for the specific ad*, what pain points they’re experiencing, and any of their most frequently asked questions.

*A product like the couch covers, for example, could be targeted toward parents of small children, but the ad would look entirely different. Rather than creating a generic ad that could be targeted toward anyone, encourage your client to niche each individual ad toward a specific audience. It’ll convert better!

2. Be authentic → Yes, it’s an ad, but that doesn’t mean it needs to feel like one. Keep in mind that 86% of people say authenticity is important when deciding which brands they like. Ditch the fake overly excited vibe, and create ads that feel like a FaceTime.

3. Be relatable → This goes hand in hand with #2, but don’t forget to relate to the target audience. Show them that you struggle with the same pain points they do, then offer them a solution.

Have questions? Hit Reply on this email, we’re happy to answer :)

Movig’s Mission and What’s Ahead 👉

At Movig, we're dedicated to helping content creators secure a consistent income through brand partnerships and empower content creators to transform their passion into highly successful businesses.

We believe in your potential to thrive, and we're excited to announce a groundbreaking product release coming in mid-February! This tool will help you find and create connections to brands you love, through highly personalized pitches at scale.

Stay tuned for more details, and follow us on Instagram and TikTok, as we embark on this exciting journey together!

Best,

Ibrahim and Luca